Market Assessment
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Because Beaumont Hospitals staff are also end users, the Beaumont Commercialization Center understands that the success of a new medical device is dependent upon many market factors, such as:
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We Can:
- Perform market analyses
- Perform comprehensive user preference and practice analysis
- Conduct cost-in-use/cost-of-ownership analysis in actual medical settings
- Assess and analyze competitive technologies and processes
- Assist in go-to-market strategy and planning
- Develop pricing and reimbursement strategies
- Identify and setup distribution channels
- Develop and help implement advertising campaigns
Benefits:
- Quickly identify market landscape and critical needs
- Provide firsthand insight into how a product is procured and used in a medical setting
- Enable greater accuracy in business modeling and minimize planning and budgeting errors
- Assist in promotional campaign
